The Tweet is mightier than the sword... or a small nuclear device

Rove McManus – Australian icon and Gen Y favourite, just told more than 75, 745 people that Foxtel’s phone service sucks. (In capitals, with multiple explanation marks no less.) And that’s not counting retweets to come.

Business be warned – one miffed celebrity on twitter can reach more customers and have more impact than all of your bought and paid for advertising in that same day.

And Rove -  have you thought about tweeting Foxtel?